Trade name
w-axis & co. Inc.
Date of establishment
December 19, 2012
6 million yen
Places of business
2-2-15 Minamiaoyama, Win Aoyama 942, Minato-ku, Tokyo 107-0062 Japan
Tel: +81-3-6403-4865 Fax: +81-3-6893-3931
Hiroshi Watanabe
The Bank of Tokyo-Mitsubishi UFJ, Ltd., Aoyamadoori Branch
Lines of business
- Consulting on business and brand strategies
- Consulting on design strategies and design directions
- Provision of product-relateB. A. in Economics, Kyoto University creative services
Hiroshi Watanabe, president
B. A. in Economics, Kyoto University
Formerly director and managing officer for World Co., Ltd., and corporate officer for ASICS Corporation, Hiroshi Watanabe has many years of experience in developing and promoting product strategies and brand strategies. As general manager for overseas businesses, Mr. Watanabe supervises the operation of overseas businesses, launch of brands, and expansion of directly managed stores in Asia.
David Fisher, president of Fish & Co.
As a director of Seymourpowell, a world-renowned product design firm based in London, David Fisher has provided product design services to many global players. Mr. Fisher also has abundant experience in working with Japanese and other Asian companies, as he developed mobile phone design directions for Samsung and formulated a design philosophy for ASICS. Having established his own product design firm in 2012, Mr. Fisher lives in London.
Shintaro Tanabe
Completed the Communication Design program at Parsons School of Design in 1998.
Shintaro Tanabe had assisted branding efforts by many global brands as he worked for Jager Di Paola Kemp Design and Wieden+Kennedy Tokyo as art director. After he turned freelance in 2008, Mr. Tanabe has participated in a broad range of projects, from branding and advertising to graphics and video.